Water – Why Won’t People Listen?

Sorry for the soap box post, but this one is about me. I admit it, I need to get something off of my chest. Every day I get e-mails from people asking me to endorse, review or make comment on some home water filtration technology that they recently come across. I swear the next person who asks me “what is the best home water filtration product” is going to get…

Branding Memphis Water – Opportunities Galore!

I just came back from getting spaghetti and meatballs at one of Memphis’s finest Italian eateries. As I sat waiting for my order, a couple next to me at the bar asked about what bottled water the establishment had. To my welcome surprise, the girl tending bar replied, “Memphis has the best water in the nation, and it is better than what you will get in a bottle”! WOW, I…

Personal Neighborhood Drinking Water Systems

Skepticism about municipal/government-operated water system is growing. As more people flock to home water purification systems, questions are beginning to arise about the practicality of individual neighborhoods and smaller towns building their own water treatment plants. Could an efficient water-treatment plant be built for say, a 25 home, 100 resident community that would provide safe, inexpensive drinking water to the homeowners? Well, yes, and no. From an operational standpoint, the…