The Biggest Mistake Ever Made In The Water Business

All businesses strive to achieve brand recognition. Mention the word Coke™, Ford™ or Nike™ and the listener immediately recognizes the quality and nature of the brand. How peculiar is it that the water treatment industry has no such brand power? I was working for Culligan International when US Filter/Dick Heckman purchased it. At the time I remembered thinking to myself, “finally, someone get’s it”. To this very day I shake my head…

Water Technology Companies – Often Wolves

Throughout my career, I have worked for the some of the largest, most powerful water technology companies in the world. Always with the larger companies I often found myself at odds for how they wanted to proceed with customers, and how I wanted to proceed. Because of my background in the medical field, my training has always been to do what is best for the patient, the customer, in individual,…