“Once upon a time a sales manager asked at a meeting, Do you sell the customer what he wants, or what he needs? The answer to the query is Neither, you sell them what you got?” I never found this anecdote to be particularly funny, and after working for some of the largest water technology companies in the world, I realized sadly, that when customers buy from these giants, the system they wind up with is quite often an over-designed, fat-cow design whose components were chosen to satisfy product sales budgets, and not customer needs.”

My systems are small, svelte, efficient, squared-away and harnessed forever to the task that you asked me to help you address. I leave the fat for the other guys.

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