Cool, Clear Water Surfaces As Calling Card For Memphis Economic Development

California’s thirsty reservoirs may hold only a year’s worth of water and it took record-breaking rains and flooding this year to end drought in Texas. Yet in Memphis, artesian wells release from the underground Memphis Aquifer an average of 135 million gallons of water used a day, water so pure that experts say it can save millions of dollars in costs for various types of industries.