Think about the following things:
- Our lives depend on safe drinking water and proper sanitation
- No one water technology removes all contaminants
- No one analytical method can test for all contaminants
- The average citizen has little or no training in water technology/science
Given this, you would think that those marketing water treatment technology would rise to the highest standards in the marketing of their technology. Sadly, as it has been with elixir sales off of Gypsy horse-drawn carriages in the old west, so is it still today, that irresponsible marketing campaigns routinely give false impressions to sell more products. Nowhere is the use of buzzwords, subliminal suggestions, selective language and omission more prevalent than with water products. This continues to disturb me, and it continues to be something I campaign against.
The product in question, Aquagenx is actually a good product. However, it does not, as the marketing boasts, guarantee safe drinking water. It only detects one contaminant, the bacteria Escherichia Coli. A water sample could easily pass the Aquagenx test, but still be loaded with many other deadly contaminants. Do you think it is ethical for the tag line to suggest: “Safe Water for anyone, anywhere, anytime”? I don’t.