Jokes aside, the market for premium bottled water of all kinds is sure to keep expanding. Based on a growing population, increased contamination, drought, and dwindling water sources consumers will continue to look to bottled water products for safety, convenience and in many cases, for taste, health and even medicinal purposes. Our universal quest for the perfect water presents bottlers with a never-ending universe of opportunities to create new water products and clever packaging schemes.
There will however be growing resistance and obstacles to the industry as well. Many communities seek new legislation and taxes/fees to prevent bottlers from using local. municipal and well water supplies. As water becomes scarcer this pressure will increase. As an added hurdle, the bottling of water is a largely automated process so bottling companies do not have the leverage of offering new jobs as a way of enticing new towns to accept a company who will use a lot of city water.
Another emerging challenge for the bottling industry is the controversial use of plastic bottles. Environmental activists are putting more and more pressure on all industry to use less plastic. Nowhere else is this pressure more intense than on the beverage industry. Caveat Emptor! The switch to environmentally acceptable, recyclable paper/cardboard/glass containers will significantly increase the price and transportation costs of bottled water.
To demonstrate the economic strength of the bottled water market Beverage Daily.com tells us that bottled water is the nation’s largest selling beverage posting sales of 13.7 billion gallons for a revenue total of $18.5 billion in 2017.