Water Doctor – Water Products Salesman – My Friend Matthew

Over the years I have made a lot of money for some of the world’s most prestigious companies, and also for some of the smallest ones. I have had good bosses and bad bosses, and I have worked under both great, and despicable leadership. I have made a lot of friends, and likewise a lot of enemies. If you know me, then you know I am proud of both because…

Sneak Peek

I am proud to announce the latest Water Is The New Gold RO installation. I can’t show much as the equipment is just arriving, but I will be posting updates as I unpack, prepare, install and start the unit up. I can tell you that it is a WITNG design and that we won the order against two of my former employers offering alternative bids. In that regard, please excuse my…

The Biggest Mistake Ever Made In The Water Business

All businesses strive to achieve brand recognition. Mention the word Coke™, Ford™ or Nike™ and the listener immediately recognizes the quality and nature of the brand. How peculiar is it that the water treatment industry has no such brand power? I was working for Culligan International when US Filter/Dick Heckman purchased it. At the time I remembered thinking to myself, “finally, someone get’s it”. To this very day I shake my head…